TURKOI
Full-Stack Branding and Marketing.
Inspired by the beauty of Indigenous cultures worldwide. Turkoi was a collective effort to help bring authentic indigenous products from Native American and Native African artists to the online market.
Services Provided: Brand strategy, Marketing, Social Media, Content creation.
Indigenous artists suffer from a lack of resources and accessibility which limits their opportunities. Turkoi was allocating a percentage of its profits to help people in remote Moroccan villages in partnership with Raheem Foundation.
The project was intensive; Malek Belghiti and the creative team were able to successfully transform this traditional Brick & Mortar collector business into an exemplary Boho-Luxury online shop.
“Turkoi was truly a pleasant online experience for accessories junkies like myself! most of the pieces were uniques, which made browsing the shop seem like a walk into a jewelry show.”
— IVANA BELLAHDID, Boho Blogger